Following in the footsteps of HBO, cable channel Showtime has announced it will launch a streaming service July 12th for the low low price of $10.99 a month. HBO Now currently charges $15 a month, though there are rumors they are planning to lower that price. Showtime’s streaming service will be called Showtime and will initially be an exclusive to apple products. However I’m sure they plan to roll out the service to all other platforms shortly after, just like HBO.
“Going over-the-top means Showtime will be much more accessible to tens of millions of potential new subscribers,” said CBS Corp. President and CEO Leslie Moonves in a statement about the deal. “Across CBS, we are constantly finding new ways to monetize our programming by capitalizing on opportunities presented by technology. This works best when you have outstanding premium content – like we do at Showtime – and when you have a terrific partner like Apple – which continues to innovate and build upon its loyal customer base,” he added.
The service will include access to Showtime originals, plus hundreds of hours of movies, documentaries and sports, the network says. In addition, it will offer both the east and west coast live feeds for Showtime.
A 30-day trial will be offered to those who sign up from Apple devices, Showtime notes.